“Normal” is diverse.
Discover your invisible audience, expand your reach, optimise your digital product and find an unlimited source of innovative solutions through the inclusive design approach.
Fuel innovation.
New insights transform the way you see your products, challenge existing solutions and open up unlimited sources for innovation.
Create better products.
By optimising products for historically marginalised communities, they become better for everyone.
Expand your audience.
Discover hidden groups of customers and learn how to create products and services that make wider audiences feel included and welcome.
Work with us to discover the benefits and methodologies of inclusive design and how to apply them.
Start your journey:
Introduce.
Learn about the benefits and methodologies of inclusive design with market insights and case studies from industry leaders.
Implement.
We can support your team through the implementation process by sharing inclusive and accessible methodologies for every part of the research and design cycle.
Let’s take the first step together:
Discover.
Meet a diverse group of people who use your products and services, discover new directions for evolving and growing your business through inclusive research.
Co-Create.
Involve people from historically marginalised communities to learn from them and create design solutions together.
Innovate.
Boost innovative thinking in your team and create unique, desirable products through the inclusive design approach.
What Our Clients Are Saying:
“It’s been transformational!”
— Noëla Parant, Digital Product Design and User Research Lead, Lick
“The insights uncovered by Inclusive by Design have been really valuable, and it will be great to see the impact across the whole business. Looking forward to working with them again.”
— Lucas London, Co-Founder and CEO, Lick
“A shift in perspective enabled us to easily create innovative solutions.”
— Jaime Robb, Product Design Director, TotallyMoney
“ Irina’s leadership and UX guidance were key to the initial success of the digital transformation program for Thomson Reuters.”
— Srinivas Nagarajan, Executive Director, Thomson Reuters
Trusted at companies large and small
Inclusive design methodologies celebrate human diversity and help organisations to innovate and grow.
Inclusive Discovery Research for Lick
We helped Lick better understand their audience and make informed decisions when growing their digital and physical products.
Responsive, Accessible Platform for M&S
We designed an accessible experience and design system for M&S.com, that is consistent, user-centered and responsive.
Latest from the Inclusive by Design Project.
We want to ensure that every product team has access to Inclusive Design methods. That’s why we frequently publish tutorials, articles and interviews with Inclusive design experts and members of historically marginalised communities to share knowledge and shift towards more accessible and inclusive product design standards.
Get in touch.
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