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      <image:caption>We designed an accessible experience and design system for M&amp;S.com, that is consistent, user-centered and responsive.</image:caption>
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      <image:caption>As much as 40% of UK households have at least 1 disabled person and the overall spend of people with disabilities in UK is £274bn. Here we would like to share the benefits of adopting inclusive design methods for your business.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619087676262-H3WOUXHVYGJJWQ9I6I69/Frame+176.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619087676613-WDI1GSZXI47K4FEB5XC9/Frame+177.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619087676702-GCK7X1NJ10B7CTMF3FLK/Frame+178.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619087677044-CWRPQ92CEYILCJYTD5FN/Frame+179.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619086992912-NFVY0XDKRFFY8QYSCPVQ/Frame+163.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619086977604-S0XFE7CFFZ4YIQNU1RRA/Frame+162.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619086928038-41BOWWEQ9BO15KCHOCRC/Frame+161.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619087005849-GC174MLR50QUKFSBV6RO/Frame+164.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1620224994051-JVRCVD1RBZANKNYDJUW6/Mockup_MS2.jpg</image:loc>
      <image:title>Why Inclusive Design? - See how we did it in practice:</image:title>
      <image:caption>We designed an accessible experience and design system for M&amp;S.com, that is consistent, user-centered and responsive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1620213109911-EERJXNBU7076FUX97MUC/dfgh.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1620213136515-Y10RY26KLUHZQGEZ283L/Frame+149.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1620213069532-NCYIVE8JA252NY1U6AXT/Frame+147.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1620213155904-QCTNV84KTM8BANMQVFCN/Frame+150.png</image:loc>
      <image:title>Why Inclusive Design?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/e07692f8-fb14-4bd4-ba2f-a93b1b0f73b8/Contact_us2.png</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/inclusive-design-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619094470351-0Z865CN5UI15Y7BACHSV/Group+849.png</image:loc>
      <image:title>Inclusive Research - Who are those customers you are missing?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619537586248-6DH3NS1V1Z6HA1QR4JBX/Frame+239.jpg</image:loc>
      <image:title>Inclusive Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619531796465-N1D2ODYHOT1E4NMJNQ6Y/Frame+208.png</image:loc>
      <image:title>Inclusive Research - 1. Understand the context, objectives &amp; hypothesis.</image:title>
      <image:caption>The aim of this stage is to understand your company better and to find hidden opportunities. We will examine your strategies, teams and processes to identity the research areas. Objectives of this stage: ➜ Examine existing research and support research teams in adopting Inclusive research practices ➜ Share Inclusive research methodologies and case studies with the research team and a wider organisation ➜ Examine existing research and support research teams in adopting Inclusive research practices ➜ Share Inclusive research methodologies and case studies with the research team and a wider organisation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619533233123-KJLTZS9ULROQUK9NQLF7/Frame+209.png</image:loc>
      <image:title>Inclusive Research - 2. Agree on approach, methodologies and deliverables.</image:title>
      <image:caption>During this part of the process we will be working closely with your team to choose processes that suit your team best. We will outline the roadmap and the course of action for the project. Objectives: ➜ Understand what data is available ➜ Choose between qualitative vs. quantitative research or include both ➜ Choose a single or multi-method approach ➜ Understand the scale of the project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619534979534-YBKBJGWEODGIQ11ARGHZ/Frame+211.png</image:loc>
      <image:title>Inclusive Research - 3. Specify user segments and find participants.</image:title>
      <image:caption>During this stage we will deduce opportunity areas. We will specify the groups of people who could help answer the questions and open up new angles to the current hypothesis. We will also review and brainstorm the methods of recruiting participants as a team. Objectives: ➜ Understand who we need to engage with to answer the specified questions  ➜ Identify the ways to find these participants (based on a budget and available resources) ➜ Plan the timelines based on the selected methods</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619536768073-081ABYDAIY1ZV5QTJVW2/Frame+210.png</image:loc>
      <image:title>Inclusive Research - 4. Conduct inclusive interviews.</image:title>
      <image:caption>This step depends on the chosen methodologies for the research. It can include organising and publishing surveys, analysing data or/and facilitating interviews. In our experience, a combination of discovery questions and going through a digital product or a prototype worked best for discovery interviews. If the selected method includes Interviews, the objectives are: ➜ Arrange interviews with the chosen participants  ➜ Agree on a discussion guide and plan the interviews ➜ Agree on the roles in the team and the process during the interviews ➜ Make sure that participants sign off the consent and NDA ➜ Conduct the interviews</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619537276468-W8UFV7GB9NJ8K4Y7UBMU/Frame+212.png</image:loc>
      <image:title>Inclusive Research - 5. Present actionable insights.</image:title>
      <image:caption>We will leave you with outcomes and documentation that are actionable, clear and easy to read. The outcomes depend on the objectives originally set. However, we always end our process with actional insights, inclusive framework for your team and data from our research. Objectives: ➜ Qualitative /quantitative reports on current and potential users ➜ Strategy document outlining the opportunities for expansion and product changes ➜ Individual and group coaching for implementation and maintenance of an inclusive culture ➜ Inclusive design playbooks, frameworks and tools to operationalise inclusive design practices and to encourage the cross team collaboration ➜ Support with the product integration into communities for larger organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619538332359-536UF5SPS5V8Z51W6YX5/Frame+240.jpg</image:loc>
      <image:title>Inclusive Research - Design for everyone.</image:title>
      <image:caption>Learn more about our Inclusive Design process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619095465220-IXSKPUI2TD94DVLN79ZC/mockup_lick.jpg</image:loc>
      <image:title>Inclusive Research - See how we did it in practice:</image:title>
      <image:caption>We helped Lick better understand their audience and create an inclusive friction-free journey for them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/inclusive-design-2-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619097095373-HKAF4PUM9F7Q2DZY2DTY/Group+863.png</image:loc>
      <image:title>Inclusive Design - Boost the usability of your product for all customers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619538582223-4SHXETKW7DLYKRO868LA/Frame+241.jpg</image:loc>
      <image:title>Inclusive Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619539247409-CBSHKWZJU80XX4RKLDGQ/Frame+203.png</image:loc>
      <image:title>Inclusive Design - 1. Ideate + evaluate inclusive solutions.</image:title>
      <image:caption>At this stage of the project, when the problem is defined, we help teams to ideate a wide range of inclusive solutions. This is time for your team to innovate, explore and experiment. Our aim is to widen the range of solution based on the inclusive research insights. We will invite your wider team to open up to new design solutions and embrace an inclusive approach to product design and management. Objectives: ➜ Facilitate co-creation workshops with diverse set of users or stakeholders ➜ Help making the design process inclusive ➜ Facilitate Inclusive design sprints ➜ Run workshops and presentations with multidisciplinary teams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619539925851-L99DB3XTO4X7HOXNQTP1/Frame+204.png</image:loc>
      <image:title>Inclusive Design - 2. Create, Test + Prototype</image:title>
      <image:caption>Inclusive design approach increases usability of digital products for everyone. At this stage of the project when the ideas are defined, we will help you to create accessible designs that follow WCAG standards and create delightful experiences for a much wider audience. To help you to carry on inclusive and accessible practices, we can work with you to create an inclusive design system, so that all the following designs are consistent and accessible. Objectives: ➜ Upskill your team on Inclusive design methodology ➜ Presentations to your team about WCAG ➜ Create Inclusive and accessible design systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619541275658-P3IMCOAP1NJJEROEWEI9/Frame+206.png</image:loc>
      <image:title>Inclusive Design - 3. Learn, Iterate, Repeat.</image:title>
      <image:caption>When designs are close to completion, we will help you to test them with a diverse user base to validate their accessibility. We will help your team to spot errors early, avoid risk and build confidence in your ideas. We will work closely with your Product Manager and development team to support them with implementation of inclusive designs. Objectives: ➜ Understand who we need to engage with to answer the specified questions ➜ Plan the timelines based on the selected methods ➜ Arrange interviews with the chosen participants ➜ Conduct the interviews ➜ Debrief with the research team after the interviews ➜ Support your developers, engineers, and the product manager during the implementation phases</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619541708078-C1E9B62HFPQ8ZUVXKY5P/Frame+205.png</image:loc>
      <image:title>Inclusive Design - 4. Finalise Solution</image:title>
      <image:caption>At the end of the project, we will help your product team manage the delivery of accessible solutions. We will share all documentation on inclusive design processes and customers’ feedback with your team, so they can keep enhancing the solution without us. Objectives: ➜ Help with the designs implementation ➜ Documentation on inclusive design processes and steps that we undertook ➜ We will share tools and methods in a separate document for your team to use next time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619542145602-M8O3MIEELHT04MRXSV79/Frame+207.png</image:loc>
      <image:title>Inclusive Design - 5. Finalise designs.</image:title>
      <image:caption>During this stage we will work with your team to write a document that explains the product (anew) to the rest of your team and your old and new customers. It is particularly important to bring the whole team on the same page, as they need to sell it, write about it and keep enhancing it together. This step will make sure that the whole team will be moving in one direction. Objectives: ➜ Submit the document explaining the solution(s) to the wider team ➜ Submit the document explaining the solution(s) to old and new customers ➜ Help to introduce the solution to under-represented communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619542411705-D51CKBB4G4DOWXHLSO5T/Group+849_2.png</image:loc>
      <image:title>Inclusive Design - Research your customer base.</image:title>
      <image:caption>Learn how to grow your audience ethically with Inclusive Research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619097642183-BTQERVDDEB5G30TXZ4L6/Mockup_MS2.jpg</image:loc>
      <image:title>Inclusive Design - See how we did it in practice:</image:title>
      <image:caption>We designed an accessible experience and design system for M&amp;S.com, that is consistent, user-centered and responsive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/upskill-your-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619097962329-3FJ7W3VGE6JPLV2CF27N/Frame+192.png</image:loc>
      <image:title>Upskill Your Team - We want to empower your team to produce inclusive products.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619098104596-7ZBLCNFGRUNWML77GONP/Frame+193.png</image:loc>
      <image:title>Upskill Your Team - Sprints.</image:title>
      <image:caption>Inclusive design sprint can help you to quickly design and test solutions that will expand your current userbase. This is a great exercise for your team to bring everyone on the same page, increase cross team collaboration, understand your users better and innovate together. Objectives: Day 1: Inclusive design short talks; research and analysis; current user research Day 2: Storyboarding, sketching and ideation workshops Day 3: Ideas discussion and selection based on inclusive design pricniples Day 4: Prototype design and development Day 5: Testing with diverse users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619098305736-NHU1EIHKOA2ZFA8C5KB9/Frame+194.png</image:loc>
      <image:title>Upskill Your Team - Workshops.</image:title>
      <image:caption>We believe that there is no better way to learn and ideate than having a hands on designing and building experience. At every stage of your product development, we provide workshops where your team can quickly understand and learn inclusive design principles and start applying them to their current processes straight away. We provide following workshops: Inclusive design thinking Co-creation sessions with customers, stakeholders or team members Inclusive Ideation sessions Inclusive persona building Prioritisation sessions Inclusive journey mapping workshops</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619098419549-U9SMLYX1N4P8OX7JH1MH/Frame+195.png</image:loc>
      <image:title>Upskill Your Team - Presentations.</image:title>
      <image:caption>We want to share our knowledge with everyone. We are determined to inspire and educate as many businesses about Inclusivity as possible. Here are some topics that we can talk about at your company or event: Understand the principles of inclusive design Best inclusive practices from the digital industry leaders Business benefits of Inclusive design How to make Inclusion a part of everyday workflow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619098474950-0QLOYYUSKNSPGY0UVKPZ/Frame+196.png</image:loc>
      <image:title>Upskill Your Team - Our Project.</image:title>
      <image:caption>We want to inspire founders, designers, product developers and service designers to change their perception of target audiences. We want product teams to give voice to under-represented communities and let them participate in product design processes. We want to inspire product team to design “with” them and not “for” them. We publish educational articles and social media posts to spread awareness and to bring a real difference to people’s lives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619602762356-WHPPMBGG02YJWGU5YOB0/Frame+247.png</image:loc>
      <image:title>Upskill Your Team - Our talks.</image:title>
      <image:caption>Have a look at our talks in the past and see if you’d like to know more about inclusion and accessibility.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/approach-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/3e839188-1439-4738-a172-0a189cd540d4/Snapshot.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/lick-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619102871153-1027NI8ZSQNKFNMWILM4/Lick-Mockup-PSD_small.jpg</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109416045-EV6E4G7AH2X7X6F4W9O4/Lick+homepage</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109743930-WPDFAFA0CT4RVZXCS5XE/Files+and+graphs</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109506071-YH1YGP1ZDF6W198PJQZF/Phone%2C+tablet+and+a+survey.</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109488336-3VHP9V3P3SVV175Y754K/Surveys%2C+profiles+and+graphs.</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109727442-4KCLI1L0HRINIIDMS9XI/Presentation%2C+bellcurve+and+a+Miro+board</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109829100-CHSMNGUARKAHJV4AVHDH/Inclusive+design+presentation</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109898377-UEGOZ8MSQJ7OPD75HBTL/Decorator+persona</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109917338-UYUSUQGSMPMJS44ECES4/Decorator+journey+map</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1619109948287-1OLTSYVYUMR165OZQ0GB/Research+report+for+Lick</image:loc>
      <image:title>Lick Case Study</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inclusivebydesign.uk/ms-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605a23bada7fda4b15a39e6c/1a451c2e-56c5-430e-ad97-20f770609170/Screenshot+2021-05-05+at+15.18.25.png</image:loc>
      <image:title>M&amp;S Case Study</image:title>
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